Album Design + Marketing Collateral
Album Design + Marketing Collateral
Album Design + Marketing Collateral
Challenge
Challenge
Challenge
For my Senior Project, I proposed to design a repackaged album entitled AleXa Trilogy: The Beginning of the AleXa-verse for my clients ZB Label and AleXa. ZB Label is an entertainment label and a subsidiary of ZanyBros, a South Korean video production company. Their artist, AleXa, is an American singer, dancer, and actress who made her solo debut on October 21, 2019 with the single ‘Bomb’. She debuted with an AI/Multiverse concept that has developed through every musical release.
For my Senior Project, I proposed to design a repackaged album entitled AleXa Trilogy: The Beginning of the AleXa-verse for my clients ZB Label and AleXa. ZB Label is an entertainment label and a subsidiary of ZanyBros, a South Korean video production company. Their artist, AleXa, is an American singer, dancer, and actress who made her solo debut on October 21, 2019 with the single ‘Bomb’. She debuted with an AI/Multiverse concept that has developed through every musical release.
Goal
Goal
Goal
This album is composed of AleXa’s two mini albums, her single album, and several other singles she’s released since her debut. There are two versions of the album (a hero version and a villian version), both will feature a new logo identity for AleXa and several merchandise items (posters, photo cards, etc.). In support of the album, marketing colatteral will be created to engage AleXa’s fans and boost the album’s release. Overall this album is meant to embody the ever-evolving concept and story of AleXa and be the closing chapter to the first era of the AleXa-verse.
This album is composed of AleXa’s two mini albums, her single album, and several other singles she’s released since her debut. There are two versions of the album (a hero version and a villian version), both will feature a new logo identity for AleXa and several merchandise items (posters, photo cards, etc.). In support of the album, marketing colatteral will be created to engage AleXa’s fans and boost the album’s release. Overall this album is meant to embody the ever-evolving concept and story of AleXa and be the closing chapter to the first era of the AleXa-verse.
Brockhampton | College Assignment
Brockhampton | College Assignment
Brockhampton | College Assignment
ALEXA TRILOGY
DIGITAL PROMOS
INSTAGRAM FEED:
2 IG STORIES
IG IN-FEED POSTS
SPOTIFY CANVAS
VISUALIZER
ALEXA TRILOGY
DIGITAL PROMOS
INSTAGRAM FEED:
2 IG STORIES
IG IN-FEED POSTS
SPOTIFY CANVAS
VISUALIZER
ALEXA TRILOGY
DIGITAL PROMOS
INSTAGRAM FEED:
2 IG STORIES
IG IN-FEED POSTS
SPOTIFY CANVAS
VISUALIZER
ALEXA TRILOGY
DIGITAL PROMOS
INSTAGRAM FEED:
2 IG STORIES
IG IN-FEED POSTS
SPOTIFY CANVAS
VISUALIZER
ALEXA TRILOGY
PHOTOBOOK_DESIGN
HERO VERSION
VILLAIN VERSION
ALEXA TRILOGY
PHOTOBOOK_DESIGN
HERO VERSION
VILLAIN VERSION
ALEXA TRILOGY
PHOTOBOOK_DESIGN
HERO VERSION
VILLAIN VERSION
ALEXA TRILOGY
PHOTOBOOK_DESIGN
HERO VERSION
VILLAIN VERSION
ALEXA TRILOGY
POSTER DESIGN
STICKERS
MEET-UP TICKET
PHOTOCARDS
ALEXA TRILOGY
POSTER DESIGN
STICKERS
MEET-UP TICKET
PHOTOCARDS
ALEXA TRILOGY
POSTER DESIGN
STICKERS
MEET-UP TICKET
PHOTOCARDS
ALEXA TRILOGY
POSTER DESIGN
STICKERS
MEET-UP TICKET
PHOTOCARDS
ALEXA TRILOGY
ALBUM BOXSET DESIGN
HERO VERSION
VILLAIN VERSION
ALEXA TRILOGY
ALBUM BOXSET DESIGN
HERO VERSION
VILLAIN VERSION
ALEXA TRILOGY
ALBUM BOXSET DESIGN
HERO VERSION
VILLAIN VERSION
ALEXA TRILOGY
ALBUM BOXSET DESIGN
HERO VERSION
VILLAIN VERSION
